Passerelles

The Passarelles project for Jackson Family Wines presented a unique opportunity to develop the complete visual identity for their inaugural French wine venture, sourced from the Loire Valley.

The design objective centered on achieving a harmonious blend of classic French elegance with a contemporary aesthetic, as per the client's vision.

The brand name, "Passarelles," meaning "little bridges” in French, was inspired by the Loire River's numerous crossings. To visually reinforce this connection, I created a hand-drawn illustration incorporating authentic elements from the region's landscape, aiming to imbue the label with a sense of genuine charm and provenance, and establishing the brand's visual foundation.